Kevin Durant & The Future of Fandom

 Dapper Labs, Inc., originally known for launching one of the world’s first blockchain games, Crypto Kitties, signed a new venture with the National Basketball Association (NBA) to create NBA Top Shot. NBA Top Shot took the most epic and iconic NBA moments over the last 75 years and immortalized them into officially licensed NFTs.

To promote their new venture, we created a humorous spot where two “Super Fans'' meet for the first time in the iconic Tompkins Square Park in NYC. The two “Super Fans” battle over who is Kevin Durant’s biggest fan by showcasing Kevin Durant memorabilia, jerseys and by sharing their plethora of Kevin Durant NBA Top Shot moments. Oh, and did we mention KD shows up at the end of the spot? Yeah, that happens too. 

This spot was developed into multiple video, social and digital assets. The campaign saw an immediate 73% lift in traffic to the site one week after the launch with an increase of 500,000 users over the first month of the campaign.