Nissan

Ariya VR

When eager Nissan enthusiasts heard about the automaker’s newest EV, the Ariya, they also heard that there’d be a bit of a wait before its release.

Fortunately for them, they could still take a test drive with the help of an interactive VR experience. Our immersive team developed this cutting-edge VR experience in UE5 for Quest 2, sharing the story of the Ariya and its game changing full range of capabilities.

With ultra-realistic physics, top-notch graphics, and thrilling driving sequences, Nissan enthusiasts delved into the virtual driving experience, exploring the Ariya's distinct features from the comfort of their living room couch. They admired the luxurious interior details and felt the performance firsthand; and when ready, transitioned seamlessly to hands-free mode.

Presale models quickly sold out. With over 30 million impressions, users from both the initial exclusive experience and the larger public release raved about the level of detail and design, describing an experience that felt incredibly realistic. This groundbreaking Quest VR experience defied conventions, just like the Ariya itself.