P&G
Queen Collective
A multi-year, revolutionary partnership created by Queen Latifah to empower women and non-binary people of color to tell their stories in both the film and advertising industries.
The Queen Collective creates access and opportunity for women and non-binary filmmakers of color to tell their stories through mentorship, production support, and distribution opportunities. It is the signature initiative in P&G’s Widen The Screen program, which is addressing systemic bias and inequality in advertising and media.
Mentorships & Funding
Since its launch in 2019, the Queen Collective has tackled the well-known barriers for women filmmakers of color—access and opportunity.
Each film maker receives mentorship support from industry experts (including Queen Latifah herself) on development, production, finance, legal, distribution, marketing, press and media training.
With the support and tools of this program, we hope every filmmaker feels better prepared to join the ranks of other Black film directors and advocate for greater inclusion in the industry.
Festivals & Distribution
It’s vital that we use our reach and influence to enable these incredible stories to be heard. P&G has put substantial effort into partnering with Black Owned and Operated distribution partners to share stories that have changed the lives of multicultural women. P&G helps filmmakers submit and take their films to film festivals. Queen Collective films have screened at notable festivals including Tribeca, Martha's Vineyard Film Festival, Chicago International Film Festival, and TIDE Film Festival.
Brand Partners
Watch the Films
Six new short films directed by Black women directors were released, culminating in a broadcast premiere on BET in 2023. Each filmmaker received support from industry experts (including Queen Latifah herself) on development, production, finance, legal, distribution, marketing, press and media training.
The program also supports filmmakers in submitting and taking their films to film festivals. Queen Collective films have screened at notable festivals including Tribeca, Martha's Vineyard Film Festival, Chicago International Film Festival, and TIDE Film Festival.
